Hi, I'm Roro. A designer who builds brand identity from the ground up, or extends yours across design systems, web, and campaign experiences.

roro chen

lowercase reflects humility

ODK Media ODK Media

ODK Media

Visual Design | Web Design | Design System

Cooby Cooby

Cooby

Brand Identity | Logo Design | Visual Identity

Meebak Meebak

Meebak

Brand Identity | Package Design | Web Design

ODC × Toyota ODC × Toyota

ODC × Toyota

Graphic Design | Banner Design | Landing Page Design

roro chen

My Works →

ODK Media Website Redesign

Translating a new brand identity into a consistent website.

Visual Design / Web Design / Design System

ODK Media Website Redesign

Cooby Brand Design

Founding brand designer. Created the logo, color system, typography, and app icon for a B2B productivity tool.

Brand Identity / Logo Design / Visual Identity

Cooby Brand Design Cooby Brand Design

Meebak Brand Identity

From brand identity to shelf. CNN Underscored's top 15 skincare products under 3 months.

Brand Identity / Logo Design / Package Design / Graphic Design / Web Design

Meebak Brand Identity Meebak Brand Identity
Coming Soon

BloodScan Brand Identity

Built a biotech startup's brand from the ground up — from visual identity to design system to website.

Brand Identity / Design System / Web Design

BloodScan Brand Identity

ODC × Toyota Partnership

Designed a series of web banners and a dedicated landing page for a co-branded Toyota × ODC Chinese New Year campaign in 2023.

Graphic Design / Banner Design / Landing Page Design

ODC × Toyota Partnership ODC × Toyota Partnership
Ongoing

Selected Works

A curated collection of selected works across storyboard, poster, font, and icon design.

Graphic Design / Visual Design / Font Design / Icon Design

Selected Works Selected Works

About Me

I'm a designer who values clear thinking and builds with systems in mind. I've spent years working across both design and development, which shaped how I approach my work: I design with feasibility in mind from the start, which makes it easy to align with engineers on implementation.
When I'm not working, you'll probably find me volunteering at a weekend pet fair or somewhere with a cup of boba.

Brand Identity / Graphic Design / Logo Design / Ad Design / Packaging Design / Responsive Web Design / Design System / UI/UX Design

Learn more about my experience

Resume →

Let's Connect

rorochenstudio@gmail.com →

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