Launching the Meebak Brand from Identity to Shelf
Designed the complete brand identity, packaging, and website for a skincare startup that hit No.1 on Amazon in under three months and was named a CNN Underscored top 15 skincare product.
Designing a Culture-Driven Graphic Pattern for ODC Brand
Researched traditional Chinese visual motifs and designed a graphic pattern system inspired by Chinese knots, applied across digital ads and social media banners.
Building a Scalable Design System from Scratch for BloodScan
Created a design system from scratch for a biotech startup, starting with their website and later adopted by a sister brand, ProtoDive.
Cooby Brand & Logo Design
Founding brand designer. Created the logo, color system, typography, and app icon for a B2B productivity tool.
Building a Design System for ODK Media's Website Redesign
Led the end-to-end website redesign, building a design system with reusable components and implementing it in Webflow.
Designing ODK 2.0: Onboarding & Plan Experience
Designed two core user experiences from discovery to launch, using heatmap data to drive design decisions and achieving a 90% successful login rate.
Selected Works
A curated collection of selected work across web, app, brand, and icon design.
