Hi, I'm Roro. A designer who builds brand identity from the ground up, or extends yours across design systems, web, and campaign experiences.

roro chen

lowercase reflects humility

Meebak

Brand Identity | Package Design | Web Design

ODC × Toyota

Graphic Design | Banner Design | Landing Page Design

ODK Media

Visual Design | Web Design | Design System

Cooby

Brand Identity | Logo Design | Visual Identity

Meebak Brand Identity

From brand identity to shelf. CNN Underscored's top 15 skincare products under 3 months.

Brand Identity / Logo Design / Package Design / Graphic Design / Web Design

ODC × Toyota Partnership

Designed a series of web banners and a dedicated landing page for a Toyota partnership targeting ODC's audience.

Graphic Design / Banner Design / Landing Page Design

Coming Soon!

ODK Media Website Redesign

Translating a new brand identity into a consistent website.

Visual Design / Web Design / Design System

Coming Soon!

Cooby Brand & Logo Design

Founding brand designer. Created the logo, color system, typography, and app icon for a B2B productivity tool.

Brand Identity / Logo Design / Visual Identity

Coming Soon!

Selected Works

A curated collection of selected works across storyboard, poster, font, and icon design.

Graphic Design / Visual Design / Font Design / Icon Design

Hello there!

I'm a designer who values clear thinking and builds with systems in mind. I've spent years working across both design and development, which shaped how I approach my work: I design with feasibility in mind from the start, which makes it easy to align with engineers on implementation.

When I'm not working, you'll probably find me volunteering at a weekend pet fair or somewhere with a cup of boba.

Brand Identity / Graphic Design / Logo Design / Ad Design / Packaging Design / Responsive Web Design / Design System / UI/UX Design