01 Overview
ODC is a streaming platform for Chinese-speaking audiences in the U.S. To increase brand visibility within this demographic, Toyota partnered with ODC through a third-party agency for a co-branded Chinese New Year campaign.
02 Approach
My goal was to bridge the ODC brand with Toyota's vehicles through the lens of Chinese New Year. I anchored the palette in traditional red and gold to evoke the festive spirit, then drew from the sharp, geometric forms of ODC's logo to craft a custom 2023 font and zodiac motif, blending cultural symbolism with the brand's modern visual language.
