Background

Meebak is a skincare brand that emphasizes high-quality ingredients. A key challenge in this project was creating a distinct and visually appealing brand identity that would stand out in a crowded market. After conducting competitive research, I chose the typeface Escafina for the logo because its elegant curves communicated a sense of luxury, while its playful details added an approachable feel. To enhance legibility, I customized the type by adjusting the ascender of the letter 'a' to better balance the stylized 'b'.