01 Overview
Meebak is a startup skincare brand that needed a complete visual identity for its public launch. As the sole designer, I led the end-to-end design from brand identity and packaging to the full website experience.
02 Brand Direction
The brand targeted women in their 30s who care about skincare quality but shop smart. Every visual decision, from logo to packaging to photography, had to signal premium within an affordable price.
03 Packaging
I designed a color-coding system where each packaging color corresponds to its key ingredient, making products instantly recognizable and scalable as new formulas launch. Gold accents throughout the packaging reinforce the brand's elevated positioning without pushing it into luxury territory.
04 Website
The brand website extended the visual identity into an interactive and smooth purchase experience. To bring the brand keywords to life, I used soft pinks and illustrations throughout the site to reinforce the brand's elegant yet lively personality.
