When I joined OnDemandKorea (ODK), I noticed the absence of a logo animation, so I led the initiative to create one from scratch. I brought together visual and motion designers to collaborate on the project, helping strengthen the brand’s visual identity.

Designed a typeface based on the ODK logo to ensure visual consistency across future products and marketing materials.

Led the end-to-end design of Meebak’s public launch, from brand identity to the full website experience. Achieved the No.1 ranking for Cica cream on Amazon within three months of launch, and was featured as one of the top 15 skincare products by CNN Underscored.

Redesigned DealsPlus Mobile App with a total download of 770k+ users on iOS and Android.

Designed the Cooby logo, app icon, and supported design team to develop the design system for the first Cooby product

Whym is a mobile app that offers last-minute travel deals. I designed a custom icon set to be used as visual assets across the app.