Designed a series of ODC posters as brand visual concepts to explore and establish the overall creative direction for the brand identity.
ODK Logo Animation
Adobe Illustrator
When I joined OnDemandKorea (ODK), I noticed the absence of a logo animation, so I led the initiative to create one from scratch. I brought together visual and motion designers to collaborate on the project, helping strengthen the brand's visual identity.
Approach
The origin of all colors is black and white. From these two fundamental colors, a burst of vibrant hues emerges. Each color corresponds to a specific platform, such as green for OnDemandKorea and blue for OnDemandViet, illustrating the diversity and richness of the platform's content. This animation can also be adapted for each language-specific platform, ending on that platform's signature color and logo. For example, OnDemandChina concludes in pink.
Whym Icon Design
Adobe Illustrator
Whym is a mobile app offering last-minute travel deals, initially launched in London as its first market. I designed a set of landmark icons for key London attractions, used as visual assets across the app.
