When I joined OnDemandKorea (ODK), I noticed the absence of a logo animation, so I led the initiative to create one from scratch. I brought together visual and motion designers to collaborate on the project, helping strengthen the brand’s visual identity.

Storyboard Explorations

Final Storyboard

Designed a series of ODC posters as brand visual concepts to establish the overall creative direction for the brand identity.

Designed a typeface based on the ODK logo to ensure visual consistency across future products and marketing materials.

Redesigned DealsPlus Mobile App with a total download of 770k+ users on iOS and Android.

Whym is a mobile app that offers last-minute travel deals. I designed a custom icon set to be used as visual assets across the app.