I'm a designer who shapes brand identities and turn them into design systems that scale. I specialize in turning brand identities into scalable design systems, defining the visual rules that let a brand stay consistent as it grows across products and platforms.
My background in front-end development gives me a practical understanding of how designs translate to code, which helps me collaborate closely with engineers and make informed decisions early in the process. I've also been exploring AI tools like Figma Make, Claude, and Stitch to push my design workflow further.
When I'm not working, you'll probably find me volunteering at a weekend pet fair or somewhere with a cup of boba.
Experience
Defined the complete visual identity and design system for an early-stage biotech startup that had no design foundation beyond a logo. The system scaled to a sister brand without modifications within weeks of launch.
Owned visual design across ODK Media's brand ecosystem — from marketing assets and co-branded campaigns with Toyota, McDonald's, and Honda to a corporate website redesign with a scalable design system. Also led the UX design for OnDemandKorea's platform migration, achieving a 90% successful login rate at launch.
Designed Cooby's logo, brand guidelines, and app icon, then supported the team in building their first design system for the product launch.
Launched multiple brand identities across mobile apps and e-commerce platforms, including Meebak (No.1 Cica cream on Amazon) and DealsPlus (770k+ downloads). Owned end-to-end visual design from logo and packaging to responsive web and app UI.