Background

ODK Media is a rapidly growing entertainment company serving over 1 million Asian American users. The company’s first platform, OnDemandKorea, offered online K-content specifically for Korean audiences. Since then, ODK Media has expanded its reach with OnDemandChina and OnDemandViet. In 2020, ODKShop was launched, marking the company’s entry into e-commerce. As ODK Media continues to grow and diversify its products, the original website has struggled to meet the increasing demands of the business.

Our Main Goal was to

Redesigned the corporate website to align with company growth and introduce a refreshed brand identity.

The previous site used a one-page scrolling layout.

Discover

To really understand what the new website needed, we met with several internal teams—each bringing unique expectations for the new website. Through multiple discussions, we identified 3 key issues with the existing site:
1. The HR team can’t post or update job listings without asking engineers for help.
2. The Ads team lacks a way to showcase the variety of advertising options available to partners.
3. There’s no easy way for potential investors or partners to get in touch online.

To Answer Their Requests

Collected input and content from each team about what they wanted to include on the website, and used it to develop a site map.

To Solve HR Team’s Problem

Picked Webflow as the primary tool for building the website because of its user-friendly CMS, which allows non-technical team members to easily update the site in the future.

This redesign also provided the perfect opportunity to build a new design system aligned with our updated brand identity.