Background

OnDemandKorea(ODK) is an online streaming service that launched in 2011. When I joined in 2020, I noticed there wasn’t a logo animation for the main platform, so I took the initiative to bring together visual designers and motion designers to create one from scratch, helping to strengthen the brand’s visual identity.

Our Main Goal was to

Designed a reusable logo animation template for OnDemandKorea, which was later adapted for use across multiple platforms to ensure visual consistency.